Jo Kilda is for the distinctive woman - classic but with an edge.
We are all about the lifestyle experience. Simply beyond retail fashion, we want to introduce a platform where women can feel modern and stylish, yet edgy as a reflection of their confident, fun and forward-thinking everyday living.
We are working towards protecting the planet and caring for the people involved in our processes. We cultivate honest and transparent relationships with all supplier(s), manufacturer(s), agent(s), and within the Jo Kilda team as well.
Being responsible is the pillar of our brand and how we envision our present and future. For us, it is all about making decisions with love and consideration for our planet and the people in it.
We are just at the beginning of our sustainability journey, but we will always be committed to doing better and growing into a reliable sustainable brand.
Vision & Mission
Our mission is to create holistic products and services that can nurture the soul, nature and communities while encouraging a responsible eco-system.
In the past couple of years, Jo Kilda has grown from a small business to a well-known household brand with a presence in New York and worldwide e-commerce sites.
We trust that individual engagement is the foundation of our success as a brand. We can only become a responsible company if we have everyone on board. Jo has developed a training program to empower our employees to make better decisions both on a personal and a professional level. We believe in giving equal and fair chances, hence why all interns get to participate in at least one major project during their time with Jo Kilda.
“There is no limit to creativity”
Our Design Approach
If a garment is designed beautifully and functions well, it can be passed down and reused.
Our Creative Director, Jyoti Singh aka Jo, builds every Jo Kilda collection on the foundation of functionality and practicality. Design at Jo Kilda is about creating effortless clothing that elevates the consumer's daily wear. Details, timeless design, conscious materials, and quality are at the core of our design approach.
A Jo Kilda piece is meant to be worn with ease from day to night to reflect the confidence and beauty one poses.
We have a line of our most-wanted styles, which we offer every season without change. They are unique but still classic wardrobe staples that withstand the test of time.
“I never like to think that I design for a particular person. I design for the woman I wanted to be, the woman I used to be, and - to some degree - the woman I'm still a little piece of.”